ASU’s Kenny Dillingham urges fans to step up as NIL ramps up

TEMPE, ARIZONA – SEPTEMBER 09: Head coach Kenny Dillingham of the Arizona State Sun Devils talks with quarterback Jaden Rashada #5 before the NCAAF game against the Oklahoma State Cowboys at Mountain America Stadium on September 09, 2023 in Tempe, Arizona. (Photo by Christian Petersen/Getty Images)

Arizona State head coach Kenny Dillingham has made it known that the school’s NIL efforts have lagged behind its peers.

But there’s a reason for that.

Former Arizona State vice president for university athletics Ray Anderson was never too fond of NIL. Many supporters of Arizona State athletics withheld their funding with Anderson holding onto the job.

It has caused the program to fall to “dead last,” according to Dillingham, in the Pac-12 regarding NIL recruitment.