The Prescott Valley Town Council approved a resolution designating the “Town of Prescott Valley/Explore PVAZ” as an official Destination Marketing Organization.
This partnership with the Arizona Office of Tourism allows the town to manage all aspects of ExplorepvAZ.com with a dollar-for-dollar match up to $50,000.
ExplorePVAZ will promote local attractions, targeting marketing efforts, and partnering with local organizations to support economic and tourism development.