Prescott Frontier Days, home of the World’s Oldest Rodeo, has been honored with the 2025 “Sowing Good Deeds” award by Massey Ferguson.
The award recognizes rodeo committees that give back to their communities through charity work, education, and youth agriculture.
As the grand prize winner, Prescott Frontier Days receives a new tractor valued at over $60,000. The announcement came December 3 at the PRCA Awards Banquet in Las Vegas. The committee thanked volunteers, staff, and local supporters for making it possible. Matt LeCroy of Massey Ferguson praised the group’s work, saying they uplift communities while supporting programs like FFA and 4-H.
To see how Prescott’s rodeo gives back, visit “We Rodeo We Give” on worlds-oldest-rodeo.com.